Your website is a marketing piece that works for you 24/7/365. Function and aesthetics are the top priority with web development because of this, followed by search engine optimization (SEO) to improve ranking, increase visibility and boost sales.
A fully optimized website design is the most powerful tool available to modern businesses. Knowing the industry standard for your business category is essential, as not all companies require the same website functions and features. E-commerce businesses need a comprehensive web store and should budget for maintenance and optimization, while other companies, like local service businesses, can function effectively with only a landing page and refined branding.
Function: If your website looks nice but doesn't function properly, customers will lose confidence in your brand. Have you ever tried using a website that just doesn't work and thought "would a successful company let that go uncorrected"? The absolute worst case scenario occurs when customers can't make purchases due to problems with the web store; a completely avoidable situation.
Positive user experience requires both aesthetic and functional optimization. With the right design and a flawless user interface, your website should become your primary sales funnel, automating your sales process and giving you more time to think about scaling your business.
We start with your Home Page; does it make people WANT to continue browsing your site? You have 5 seconds to catch people's attention so your Home Page needs to stand out.
Great websites offer features like:
Appointment Scheduler - customers can get on your calendar without having to call you.
E-Commerce - customers can make purchases without your assistance.
Video & Slideshows - showcase your product or service with photos and demonstrations.
Frequently Asked Questions - customers get answers to their questions even after hours.
Live Chat - help customers make purchases so you don't lose the sale.
Shipping Calculator - give accurate shipping quotes to customers right on your website.
Contact Information - customers should NEVER have to work at finding your contact information.
Google Maps allows users to search for and navigate to locations, including local businesses, using satellite imagery, street maps, and real-time traffic updates. The unexpected consequence of this is that Google knows where customers are at all times while location services are turned on for their mobile devices. Google Maps is particularly important for local businesses and plays a major role in how websites rank on Google search. A fully optimized Google Maps listing is essential and earning positive reviews, which appear underneath your Maps listing, is equally important for both the algorithm and your reputation.
Google Reviews are customer reviews that appear on a business’s Google Maps listing. These reviews can impact a business’s ranking on local search results and can also influence a customer’s decision to use a business’s services. Businesses can optimize their Google Reviews by responding to customer reviews, encouraging customers to leave positive reviews and addressing any negative feedback. We strive to make the best first impression by appealing any inflammatory reviews on your page before they are seen by other prospective customers.
Businesses can optimize their presence on the web by building a tertiary presence on third-party sites in order to saturate search engine results pages, By choosing a broad array of websites to advertise on, including 3rd party lead generation platforms, your business has the potential to push competitor's listings too far into the search results for anyone to find them; a highly favorable situation for you. In addition to the strategic advantage, having positive reviews on third party sites is important for the informed buyer who does his/her research; reviews suggest integrity, transparency and instill confidence in customers using search engines to shop for the products or services they need.
On-page optimization is the process of optimizing the function, aesthetics, informational content and developmental elements of a website's individual pages, including text, images, internal linking, specialized features and HTML code. By optimizing your page’s content, metadata and images with relevant keywords, teaching search engine AI that a brand has authority in it's industry, creating a clear and organized user interface, optimizing for both mobile and desktop platforms and ensuring that websites load quickly, just a few elements of SEO, your page stands the greatest chance of driving store traffic and conversions. On-page optimization helps search engines understand the relevance and quality of a page, in turn improving your ranking on search results pages like Google, Bing, etc.
Internal linking is the process of linking pages within a website. This technique helps search engines understand the website’s structure and hierarchy, relationships between pages and link equity throughout the website which can improve the ranking of individual pages. We begin optimizing a website's internal linking by creating a clear and organized website structure, using relevant anchor text and linking to high-quality, relevant content.
Backlinks are links from external websites that point to a business’s website. Backlinks are an important factor in determining a website’s authority and ranking on search engines. Our team optimizes websites through backlinks by building high-quality, relevant links from authoritative websites in our client's respective industries. This is also done through guest posting, broken link building, and creating shareable content for a comprehensive approach to SEO.
Paid advertising on Facebook begins as a post to your business page that is "boosted" and circulated on the Facebook newsfeed. Our ads are optimized, utilizing proven techniques, fonts, formatting, catch phrases, emojis and calls to action that generate maximum impact on the target consumer population you sell to. The creation of Targeted Ads for Facebook involves full design, publication and paid promotion of business page posts with strategic photo selection and optional editing, graphics, watermark and copyright for each image, advanced keyword integration, refined demographic targeting and a custom auto-response message in addition to troubleshooting and budget/campaign planning.
MarketMaster premium listings for Facebook Marketplace are high-impact; tested, tried and true, with thousands of debuts, millions of leads and BILLIONS of impressions (views). Facebook imposes strict rules on it's users in order to maintain Marketplace posting privileges, so make sure to read our Terms of Service to see what is not allowed. Every action you take on your FB account can determine ad success. Violating Facebook's rules can result in account restrictions, including the complete loss of Marketplace, so it's important to always have a second or third stream of leads like Google and Facebook Ads in addition to at least one backup Facebook Marketplace account.
We offer complete management of customer inquiry response and ongoing lead engagement on your Facebook business page by our trained team of 100% US-based and native English-speaking experts (NEVER outsourced overseas). Leads generated from Targeted Ads need to be managed efficiently, creatively and on a person-by-person basis, so outsourcing to a team of experienced appliance sales agents at a fraction of the cost of training and paying a store employee is a guaranteed win for your company. Auto responding works some of the time, but when the customer has their wallet open in front of you, a personalized response is essential to address their specific questions, concerns and requests. We know how the customer thinks and optimize our dialogue for conversion to store traffic so all you have to do is greet the customer, show them inventory and take their payment!
Service includes a dedicated phone line that we open up with your local area code so that prospective customers can text us in need of the inventory you carry. We send you their Name, Phone Number and their order request (how many units they will need, what style, their deadline, etc.). Note: Getting phone numbers from people online isn't easy due to a high prevalence of hackers and scammers, so these leads are premium. Visit our shop to check current prices on leads for your business category. We boast a 50%+ response rate on phone number leads and all you have to do is text or call them to close the deal.
Leads generated on Messenger are 1/2 the price of phone number leads. We post ads and generate chat conversations on Messenger, then send out your address, phone number, hours of operation, etc. and take a screenshot for you as proof of service. You save money with messenger leads over phone numbers because there are fewer steps in generating them, but research shows that phone numbers are higher quality leads, so we suggest choosing a ratio of 2 messenger leads to 1 phone number lead for maximum coverage.
Because we use company-owned social media accounts to post ads and generate leads for clients, our accounts are susceptible to restrictions from flagging caused by conflict in our client's stores. We require that all of our clients and their store affiliates behave appropriately and follow our Terms & Conditions to avoid termination of services. Any verified account restrictions resulting from dissatisfied prospective customers who have been mistreated or misinformed while visiting our client's stores will warrant termination with no refund. We collect regular feedback from prospective customers and monitor for warning signs of poor customer service.
The composition and flow of your Google ads are just as important as your keywords and bidding strategy. Ads with a clean arrangement, catchy text and a logical flow always generate the most clicks. How does it work?
Step 1: Grab your audience's attention.
Step 2: Keep their attention.
Step 3: Funnel them onto your website or into your local business.
Understanding the psychology of your customer base allows for enhanced optimization that can't be done with AI.
Keywords are the identifying words or phrases that are targeted with paid ads. Google Ads offers several types of keyword targeting, including:
Choosing the right keywords is essential to the success of a Google Ads campaign. We focus on keywords that are relevant to your business and have a high search volume, but not so much competition that the CPC is too high. As the popularity of keywords is always changing, keeping up with keyword optimization is essential.
Google Ads offers a range of bidding strategies that advertisers can use to control how much they pay for clicks and conversions. These strategies include:
Cold calling and email marketing are as essential as ever and, with the appropriate modern strategies, a wide range of businesses benefit from cold outreach. For high-ticket offers only, our team is available to connect you directly with your target audience using a fast and convenient system for lead delivery. Examples of high-ticket offers include wholesaling truckloads of appliances and other merchandise above $20k.
Video is the future of marketing and you can find video everywhere, even in Marketplace listings. Our expert video marketing planners coordinate hiring teams in your area and manage the editing, arrangement and final production of video ads. Low quality video is easy to point out on social media, so be prepared to invest a substantial amount in developing the perfect video that will drive unprecedented store traffic and sales.
The most valuable, yet most underrated, service offered by our agency is advanced marketing and branding consultation. Strategy sessions aim to identify both the strengths and weaknesses of your brand or current marketing plan, key ideas overlooked by your business which may be contributing to setbacks, advanced sales & marketing techniques and critical insights on successful ads, social media assets and websites, so book an assessment or an audit with one of our experts to learn more than ever about your business's potential.