E-commerce companies are at an advantage in the digital age and benefit from the broadest variety of advertising strategies. With so many options to choose from, it's important to understand your industry from a marketing perspective:
• What are your competitors doing for advertising?
• What are customers expecting from your company?
• Which marketing options will work best?
Tapping into the right promotional channels and publishing optimized content is what leads to exponential growth for e-commerce companies with an appealing offer. Our responsibilities at MarketMaster are to generate premium quality websites, targeted ads, exclusive leads, logos, sales funnels and branding strategies for e-commerce stores and to provide the support needed to maximize website revenue. Creative ingenuity, technological proficiency and an understanding of the psychology of your target audience are our specialties.
1.) Increase website traffic:
E-commerce stores attract more visitors when utilizing the right marketing channels, targeting the ideal audience, posting impression-worthy content and exploiting advertising strategies that many small businesses overlook. The result: Increased sales and revenue, as well as improved brand awareness. Understanding the many deep patterns and rules of the Facebook and Google algorithms delineates important variables within them that, when adjusted precisely, yield maximum engagement and response. These variables extend far beyond keywords & demographics targeting, with concepts like brand authority, trust, pricing optimization, text/paragraph formatting, AI recognition/graphic interpretation, etc., all contributing to an ad's success.
2.) Improve conversion rates:
A thoroughly optimized website, sales funnel and e-commerce store will be the determining factor in whether or not a visit to your site converts into a sale but, by optimizing marketing campaigns to target the right audience and using persuasive calls -to -action, both conversions and profitability increase. By crafting incentives and integrating them with ads to supplement your existing offer, we provide efficient means of tracking customers and the added motivation for site visitors to make a purchase.
3.) Increase ROAS:
We offer a cost-effective way for e-commerce companies to increase their ROAS by focusing on the channels that deliver the best results while continually optimizing campaigns based on customer feedback and analytics. Getting everything 90-95% right the first time with creative copy, keywords and advanced posting strategies means not wasting money boosting ineffective ads. The final 5-10% is refining demographics, keywords, title & body text, campaign duration and spend, posting strategies, etc.
Types of Marketing That Work Best for E-commerce Companies:
1.) Facebook Targeted Ads:
Facebook's targeted advertising platform is an excellent tool for e-commerce companies, especially non-need-based or "boutique" business-to-customer categories for which the art of suggestion and the exploitation of human emotion impact the consumer most. With the ability to target users based on their demographics, interests and behaviors, businesses can reach their ideal audience with precision and cater to their unique needs. We take advantage of Facebook's robust analytics to track the performance of each campaign and make data-driven decisions on which ads are hitting their target. Formulating ideal creative copy is based on several fundamentals, including the use of an optimized writing style and format, keywords, emojis, contact info and website link placement, photographic editing, digital design, watermarking & copyright as well as a menu of optional features.
2.) SEO and Google Ads:
Search engine optimization (SEO) and Google Ads are essential for e-commerce companies looking to maximize their presence on search engine results pages (SERPs). By addressing all aspects of SEO and running Google Ads campaigns to drive website traffic, e-commerce stores maximize the potential to increase brand awareness and generate new customers.
3.) Facebook Marketplace Campaigns:
Facebook Marketplace is a free platform that allows e-commerce companies to sell their products to users in their local area or nationally with shipping options. By running a free Facebook Marketplace campaign, businesses can take advantage of the platform's vast user base to drive traffic to their websites. With the right number of Premium Facebook Marketplace accounts warmed up and ready to post immediately, businesses can even use Marketplace to post ads nationally for similar results to paid advertising at reduced cost.
E-commerce marketing is your ticket to success.
It's essential for e-commerce companies to attract more website visitors but equally as important that those visitors follow through with making a purchase. By utilizing the right marketing and lead generation channels, optimizing both marketing and business strategies, enhancing offers with incentives and exhibiting a desirable brand presence, e-commerce companies can dramatically increase the likelihood of generating new customers and establishing a lasting brand presence.
Lead Generation for Appliance Warehouses carrying over 100 appliances in stock and prices 40-60% off retail.
Logo Design & Branding for Appliance Companies
Facebook ads offer the advantage of eye-catching content placed on the newsfeed of thousands of Facebook users who may need or want new appliances. You have one chance to convince shoppers that your store is the right choice for their appliance needs; ads must stand out on the news feed, provide incentive and show contact information so customers know who to call. Facebook is the only popular digital asset that offer both short term AND long term benefits for lead generation, branding and overall growth; by paying for creative design and ad space now, not only are you generating new customers right away but also building a following of potential customers to reach organically with unpaid content in the future. Because of this feature, Facebook ads remain one of the three best ways to generate leads for appliance stores and warehouses.
Free Facebook Marketplace listings are a highly effective tool for targeting discount appliance buyers and for small business marketing of discount, liquidation or clearance inventory. Marketplace attracts buyers on a budget which is ideal for used or discount "scratch & dent" appliances. Marketplace users demand high quality photos of your appliances and click only on ads with titles and photos that stand out. We craft the highest quality ads with optimized titles and descriptive text, formatting our design to keep your viewer's focus, using creative catch-phrases and compelling calls-to-action, optimal photo selection based on universal appeal, proper lighting, cropping and general aesthetics, advanced keyword selection and geographic targeting, optional graphics, photo editing, watermark and more.
Generating leads for appliances using Google Ads is easy and effective. It offers the advantage of a Pay-per-click payment model which can mean major savings compared to paid targeted ads on Facebook or other platforms, as such ads you must pay for regardless of results. With Google Ads, you ONLY pay when a prospective customer clicks on your ad and is brought to your website. Because of this, before running Google Ads, make sure your website's design, aesthetics and click funnel are thoroughly optimized; otherwise, customers will never click past your home page to purchase from you or schedule an appointment. Logos, pages, photos, pricing and features must all be up to date and our team knows how to help!